Cross cultural insights into the lives of consumers

We help you understand cultural nuances and read between the lines. Build your next brand strategy in line with local cultural landscapes

Individual membership of MRS and AQR

Multi country project management across
ASIA, AFRICA & MIDDLE EAST

Cultural traits brings together 50+ years of project management experience. We primarily provide fieldwork services to market research
companies from USA, Europe and Canada. We adhere to the data collection norms set up industry associations.

Usability

Usability

Wish to Identify a potential usability issue or to increase user satisfaction on your website and mobile application

Ethnography

Ethnography

Ethnography studies are conducted in real world situations. It could be at the work place, in home, while traveling

Centrallocation

Central location

An extensive experience in conducting central locations be in Asia, Middle East or Africa. We would help you pull

shopalong

Shop alongs

In situ research, get to know what drives the buying behavior and get first hand information on what consumers look for

Onlinecommunities

Online communities

We help you connect with participants from different geographies under one umbrella and make it possible for you to

MysteryAudits

Mystery Audits

It is important to ensure better customer service to achieve better sales. We help clients understand the loopholes

Qualitativeresearch

Qualitative research

With a flair for observational and innovative research techniques we make sure that we deep dive into the lives

Quantitativeresearch

Quantitative research

Trained field interviewers, supervisors and project managers to ensure quantitative projects are completed with

HealthcareResearch

Healthcare Research

Dedicated research practice for healthcare industry. With the experience of managing healthcare projects across the globe