Brand Elements Messaging Study
A major US pharmaceutical company wanted to align their brand messaging and positioning strategy and in turn develop communication materials as a part of their post-merger. Different mission and brand positioning statements were explored by the relevant stakeholders.
How Cultural traits made a difference?
We recruited stakeholders including Cardiologists, Oncologists, Opinion Elites, Policy Elites, and Investors. The client also wanted to have a F2F group discussion with the Cardiologists and Oncologists. Though this was a bit challenging but with our experienced field team, we managed to bring in doctors from different hospitals/locations.
The client gained insights into the messaging strategy and was clear about what would work and what would not. They were also able to understand what more is needed for increasing the brand’s visibility and expanding reach.