Exploratory Research on Anti-Infectives
A major pharmaceutical company wanted to understand the overall outlook and treatment behavior of antibiotics in infection control in India for different indications. Create a patient’s persona and understand usage and attitudes. Understand the brand perceptions and emotional connect.
We recruited Urologists, Paediatricians, and Chest physicians from the major hospitals in India and across different cities.
Unlike the traditional F2F in-depth interviews, all the interviews were done virtually using a streaming platform. Along with recruitment we also did the streaming platform setup and scheduling at our end.
The client was able to understand the science behind the patient’s persona and the outlook to the use of antibiotics.