A surface cleaner and disinfectant company wanted to know about brand usage, preferences concerns around different pest control and disinfectant brands in SEC C and D across slums in India. They also wanted to explore different pest occasions, attitudes, and behaviors.
With our experienced team of field executives across India and our CAPI capabilities, we were able to reach out to SEC C and SEC D population in slums.
Our field executives made sure that the respondents understand the questions and the research purpose well. The client was able to get some valuable insights into their usage and understand the cultural relevance and the landscape.